Raising a Glass to 2026

India ushered in 2026 with great fervor, and the liquor industry had much to cheer about. The country's alcohol consumption saw a notable spike on New Year's Eve.

Telangana and Delhi led the pack, with their cosmopolitan crowds and record-breaking sales. The revelry was palpable, with people from all walks of life gathering to bid adieu to 2025.

The high demand for liquor was met with adequate supply, thanks to the efforts of the industry stakeholders. This ensured that the celebrations remained uninterrupted and joyous.

The significant increase in alcohol consumption on New Year's Eve is expected to have a positive impact on the industry's overall performance in 2026. With such a promising start, the year ahead looks bright for the liquor trade in India.